{"id":10206,"date":"2023-02-01T08:00:00","date_gmt":"2023-02-01T00:00:00","guid":{"rendered":"https:\/\/www.pzl.sg\/blog\/?p=10206"},"modified":"2025-11-29T20:04:09","modified_gmt":"2025-11-29T12:04:09","slug":"i-took-a-break-from-writing-here-is-what-i-learnt","status":"publish","type":"post","link":"https:\/\/www.pzl.sg\/blog\/i-took-a-break-from-writing-here-is-what-i-learnt\/","title":{"rendered":"I took a break from writing; Here is what I learnt"},"content":{"rendered":"\n<p>After spending more than three months on meticulous planning together with careful deliberation, I started writing for the internet on 5th January 2019. Even till today, I could vividly remember the first post that I wrote &#8211; <a href=\"https:\/\/www.pzl.sg\/blog\/learning-curve-in-life\/\">Learning Curve in Life<\/a>. In that post, I elaborated on the quarter life crisis that I faced and how I started this blog to overcome the predicament. That year, I published 52 blog posts in total, or one post each week. In fact, if you have been following my writing journey since the beginning, you may have remembered my blog&#8217;s original tagline,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>New Post Every Wednesday at 8am.<\/p>\n<\/blockquote>\n\n\n\n<p>By and large, that tagline changed my life forever.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Struggle<\/h2>\n\n\n\n<p>In truth, I had zero experience in professional writing. Despite that, I chose to jump straight into the deep blue ocean instead of learning how to float at the baby pool. And even though I have created the nerdiest workflow and task management tracker, I struggled with the most basic task &#8211; content creation; blame it on my complete lack of experience.<\/p>\n\n\n\n<p>To illustrate, there was an episode when I was supposed to be on a family vacation. Be that as it may, a tiny blog&#8217;s tagline felt like a life&#8217;s promise to me. In order to fulfil this promise to a handful number of readers, I worked past 2am in the hotel and crawled out of bed early the next day &#8211; just to ensure that I click &#8216;publish&#8217; before 8am that morning.<\/p>\n\n\n\n<p>Although I had a shaky start, the forceful style of weekly content creation accelerated my growth in an exponential manner. As time goes by, not only do I learn to write better, I also improved my workflow in a way such that I don&#8217;t suffer from the same struggle twice.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">Lesson One: <em>&#8220;Failure is not the opposite of success, it is part of it.&#8221;<\/em> &#8211; Ariana Huffington<\/h5>\n\n\n\n<h2 class=\"wp-block-heading\">The Ambition Grew<\/h2>\n\n\n\n<p>All in all, I became a more confident writer by the time we ended the year 2019. Riding on that somewhat successful wave, I continued my writing spree in 2020. As readership continued to grow, my personal expectation grew as well. Chiefly, I started to write articles that require me to put in more effort and time.<\/p>\n\n\n\n<p>For example, 2020 was the year when <a href=\"https:\/\/www.pzl.sg\/blog\/critical-illness-definition-changes-singapore\/\">Life Insurance Association Singapore mandated all the insurers to adopt the Version 2019 Critical Illness definitions<\/a>. Seeing that the public holds varying views and misconceptions on the matter, I decided to write a lengthy blog post to explain each revision and how it may (or may not) affect consumers. That post was undoubtedly one of the most challenging piece of content that I have published so far!<\/p>\n\n\n\n<p>Additionally, with the intent to boost readership, I started a separate <a href=\"https:\/\/www.instagram.com\/pzladvise\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram account<\/a> to share bite-sized content. After all, not everyone has the luxury of time to read through a thousand word article. Given that additional job scope, I roped in my partner to work on the design aspect of the content while I focus on the ideas and execution. Altogether, both platforms complemented each other as we enjoyed the warm reception from the viewers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Building of a Downfall<\/h2>\n\n\n\n<p>With two years of writing experience for the online audience, I learnt one simple fact. That is, the more content I publish, the higher the tendency for a higher readership. After all, this is simple mathematics. To explain, if publishing one blog post can garner 1,000 views in a single week, then publishing two blog posts should garner 2,000 views in the same week. Blinded by the desire to increase readership, this was what I published for each week in 2020:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A fresh blog post;<\/li>\n\n\n\n<li>Repurposing an existing blog post;<\/li>\n\n\n\n<li>Design and publish a deck of infographics on Instagram; and<\/li>\n\n\n\n<li>Send out a <a href=\"https:\/\/www.pzl.sg\/blog\/newsletter\/\">weekly newsletter<\/a>.<\/li>\n<\/ol>\n\n\n\n<p>Based on the hypothesis that I had earlier, such level of content creation should propel my blog from an unsung status to a somewhat better known status. Given that I have managed to prove my hypothesis each week, I kept up with my cramped editorial calendar in 2020.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">Lesson Two: Keep track of your numbers, statistics don&#8217;t lie.<\/h5>\n\n\n\n<h2 class=\"wp-block-heading\">The Downfall<\/h2>\n\n\n\n<p>Looking back upon how I have worked in 2020, it is akin to blowing air into a balloon, where<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Blowing air into the balloon to expand it = creating more content to increase readership<\/p>\n<\/blockquote>\n\n\n\n<p>For the most part, one aspect that didn&#8217;t change is the balloon&#8217;s capacity (which is my capability in this case). Then came one fateful period when a series of incidents took away my mental peace. Since I was unable to focus, I chose not to publish any content at all. This is opposed to publishing an average piece of content (like what I have done during the startup phase). To clarify, I excused myself that given the slightly larger readership base today, I need to uphold a higher standard for the content that I publish. In other words, if a piece of content is not the best work that I can produce, then no one else should see it. Based on that rule, nothing was published for the bulk of 2022. Eventually, I lost my writing momentum and I felt like nothing more than a floater on the internet.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">Lesson Three: Don&#8217;t try to do too much at one go. Take life at its own pace.<\/h5>\n\n\n\n<h2 class=\"wp-block-heading\">The Restart<\/h2>\n\n\n\n<p>Since the time the balloon burst, I have rested for about half a year. As a matter of fact, I must admit that I felt comfortable to rest and to have rested. Notwithstanding that, there is another side of me who don&#8217;t wish to give up writing. After all, both my partner and I have devoted so much time and effort into content creation. Additionally, everyone has been so encouraging towards my humble writing journey. Summing up, it would be a huge pity to call it a day.<\/p>\n\n\n\n<p>Now, in order to reset my own expectations to create higher quality content and to regain momentum, I decided to publish this random post with no educational insight to send a message across to myself:<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">Lesson Four: Stop overthinking. Just do it.<\/h5>\n\n\n\n<p>I hope I would overcome my own writing block in due time. Let&#8217;s see!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sharing four lessons that I took away from writing for the public for the past four years. Don&#8217;t make the same mistakes as me!<\/p>\n","protected":false},"author":1,"featured_media":13324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-10206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reflections"],"_links":{"self":[{"href":"https:\/\/www.pzl.sg\/blog\/wp-json\/wp\/v2\/posts\/10206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pzl.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pzl.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pzl.sg\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pzl.sg\/blog\/wp-json\/wp\/v2\/comments?post=10206"}],"version-history":[{"count":0,"href":"https:\/\/www.pzl.sg\/blog\/wp-json\/wp\/v2\/posts\/10206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pzl.sg\/blog\/wp-json\/wp\/v2\/media\/13324"}],"wp:attachment":[{"href":"https:\/\/www.pzl.sg\/blog\/wp-json\/wp\/v2\/media?parent=10206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pzl.sg\/blog\/wp-json\/wp\/v2\/categories?post=10206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pzl.sg\/blog\/wp-json\/wp\/v2\/tags?post=10206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}